Over the past 9 months, we at Enflick have been busy building the foundation for a platform that delivers an incredible experience. We took our time to understand how people actually interact with close friends and family in life, and used that understanding to design a simple user experience. Then, we redeveloped our technology from the ground-up to deliver that instant, reliable and personal experience.
Today we are introducing our new platform, Touch.
To learn more about Touch, visit touch.com.
Why did we create Touch? Today there are many communication tools and social networks available. Some are built to maintain relationships with acquaintances, some are built to maintain interest-based public relationships, and still others are for instant communication. However, none of these tools really support us as we maintain our most important relationships.
In real life, we don’t share our life experiences with everyone we’ve ever met – it’s important for us to control who is watching to really be ourselves. When we do this, we don’t stop and think about it; our groups naturally change as our context changes. To maintain our real social life while being apart, we need the same simple experience – the power to naturally stay in full control of our social connections.
In October 2009, we introduced PingChat! to the iTunes App Store as the first free mobile messenger for iPhones and iPods, and it became an instant hit. After introducing PingChat! for Android and BlackBerry to make it cross-platform, PingChat! has grown to over 13 million users worldwide. Our mission since day one has been to bring people around the world closer with their friends and family. By introducing Touch today, we’re taking another step towards delivering on that mission.